Cost is the most important factor in consumers’ decision to subscribe to a video streaming service; the pandemic has amplified the appetite for video games across generations
Cost is the most important factor in deciding to subscribe to a brand new video streaming service for almost half of the consumers (46%), according to Deloitte Digital Media Trends 2021 report, driving 55% of respondents to choose free, ad-supported video services. The report also highlights that price sensitivity is key across all types of entertainment services, as respondents using […]
Read more ›
