Almost $1 trillion of brand and business value remains untapped by the world’s top B2B brands
New analysis by Brand Finance reveals that the world’s top 100 B2B brands account for USD2 trillion in brand value. Yet almost USD1 trillion of business value remains untapped by B2B brands, who lag behind B2C brands in terms of brand contribution to business value. The USD2 trillion in brand value of the top 100 B2B brands accounts for 12% […]
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