PR: Livestreaming in the US at 34.8% Surpasses Cable Viewing for the First Time in the US
According to data from StockApps.com, streaming accounted for 34.8% of TV screen time in July 2022. Cable and broadcast (also known as traditional linear TV) accounted for 34.4 percent and 21.6 percent of total viewing time, respectively. This is the first time streaming surpassed cable and broadcast since the viewership tracking began. The data also revealed that Americans spent approximately […]
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