XIGA, an insurtech startup advancing the concept of Embedded Insurance in the Central and Eastern Europe region, and in which LIFE IS HARD holds a 10% stake through LIH Ventures, is launching the first car insurance campaign embedded within the TikTok platform in Romania. This initiative is in partnership with Tudor Bratu, an automotive content creator and former TV show […]

2023 saw many companies across the globe announcing layoffs amidst a continuous decline in job postings. Major players like JPMorgan Chase & Co, Ford Motor Co, SAP SE, Tesco Plc, Salesforce Inc, Cisco Systems Inc, and The Goldman Sachs Group Inc were among the companies that announced job cuts. Despite this, healthcare, foodservice, and construction witnessed an increased year-on-year (YoY) […]

Over 60% of Romanian entrepreneurs estimate losses between 1,000 euros and 10,000 euros monthly in the absence of effective business promotion on Facebook and other social networks, according to a study conducted by the digital marketing agency Marketing Deck. Although 77% of participants believe it is very important to constantly create content on social media, less than a third do […]