Younger generations believe that online experiences are meaningful substitutes for in-person experiences
Online experiences are increasingly capturing consumers’ attention, especially younger generations, according to the Deloitte Digital Media Trends 2023 report. Half of Generation Z and Millennials believe that online experiences are meaningful substitutes for in-person experiences and say they spend more time interacting with others on social media than in the physical world. At the same time, only 20% of Generation […]
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