White Image, the first and largest email marketing company in Romania, estimates that the automation of the relationship with consumers will accelerate in the local market, leading to cost reductions and an increase in loyalty by up to 30%. The greatest impact is noted in areas such as financial banking, insurance, automobile, and e-commerce. Starting from the automation in the […]

Romanian companies are increasingly interested in developing consumer trust in brands and products or services, this being their main focus in promoting through email marketing. In this sense, the demand for email marketing services increased by 15% in the first half of the year, growth generated by the services and volumes requested by the same customer base, according to data […]

White Image, the largest company in the email marketing sector in Romania, has been taken over 75% by Mediapost Hit Mail, the largest direct marketing group in Romania and Bulgaria, controlled by La Poste – the French state postal service. A quarter of the company will be owned by the founders of White Image, Grațiela Lupu and Andrei Georgescu, who […]

The email marketing market is favored by high inflation, experiencing a stable period and strong consolidation. In this context, almost all business sectors are currently accessing email communication and promotion services to build customer loyalty and avoid sales losses, the demand being 10% higher in the January-June 2023 period than in the similar period from last year, shows an analysis […]

White Image, the first and largest email marketing company in Romania, recorded a turnover of over 1 million euros in 2022, amid increased demand for database development, strategy, and creative services. For 2023, in the context in which brands obtain increasingly poor results from social media advertising, especially Facebook, the company’s founders estimate a massive move to email and SMS […]

In 2023, retailers expect a 10% increase in sales of products or services compared to last year, as artificial intelligence and other emerging technologies will be used more intensively to attract customers and promote brands, shows an analysis made by White Image, the largest email marketing agency in Romania. At the same time, the company emphasizes that retailers are preparing […]

Black Friday 2022 is the biggest and most effervescent edition since the appearance of the concept in Romania, with almost the entire range of products included in the promotion and intensively promoted offers for bank loans and installments for shopping in local stores and abroad, unlike previous years, shows an analysis by White Image, the largest email marketing company in […]