Trendyol, one of the leading international e-commerce marketplaces, is launching its first Black Friday campaign in Romania. The event will take place between November 5 and 10, 2024, and customers in Romania will be able to benefit from discounts of up to 80% on hundreds of thousands of products, covering all categories on the platform. The Romanian campaign in early […]

The European Digital Commerce (EDC) event, organized by VTEX and Amazon Web Services on November 18th at Nord Events, will be the first major post-Black Friday event in Romania. Industry leaders, gathering at the event, will analyze this year’s Black Friday campaign performances, offering unique insights into the strategies that drove significant sales growth and how logistics optimization and digitalization […]

OBI, one of Europe’s largest DIY retailers, has officially confirmed its participation in the European Digital Commerce (EDC), organized by VTEX and Amazon Web Services, on 18 November, at Nord Events. With revenues of €82 billion in 2023 and 645 stores across 10 countries, the German retailer will share its experiences in digital transformation and the challenges traditional retailers face […]

VTEX ( NYSE: VTEX), the composable and complete commerce platform for premier brands and retailers, proudly announces its win in the Best Interface Developer Portal category at the DevPortal Awards 2023. This award acknowledges VTEX’s commitment to revolutionizing the developer experience with its pragmatic approach to composability and underscores its dedication to empowering the global developer community. Competing against industry […]

White Image, the first and largest email marketing company in Romania, estimates that the automation of the relationship with consumers will accelerate in the local market, leading to cost reductions and an increase in loyalty by up to 30%. The greatest impact is noted in areas such as financial banking, insurance, automobile, and e-commerce. Starting from the automation in the […]

Henkle, a German holding with almost 150 years of history, and VTEX, the global enterprise digital commerce platform for premier brands and retailers, have entirely transformed the B2B sales system of Henkel’s salon-exclusive brand. As part of the process, Indola has implemented a new sales channel and launched its multi-distributor marketplace in Spain and Portugal (shop.indola.es), which streamlines business transactions […]

The Black Friday 2023 edition will bring spectacular results, with a 30% increase in online sales this year compared to last year, according to the estimates of Happy Advertising, one of the main digital marketing agencies in Romania. It is also estimated to increase the average shopping basket by up to 50% compared to a period without promotions. Thus, many […]

METATOOLS Group, one of the largest “do it yourself” – DIY companies in Romania, strengthens its digitization process together with VTEX, the global enterprise digital commerce platform, after 25 years of activity in the local market. For the current year, an increase in turnover compared to the previous period is estimated, given the high demand for DIY tools and construction […]

VTEX (NYSE: VTEX), the global enterprise digital commerce platform, today announced it delivered USD 5.8M cost savings to merchants that migrated from legacy systems, among other results presented in the September 2023 Total Economic Impactᵀᴹ (TEI), a commissioned study conducted by Forrester Consulting on behalf of VTEX. Organizations that deployed the VTEX platform benefited from its enhanced security, scalability, and […]

VTEX (NYSE: VTEX), the global enterprise digital commerce platform for premier brands and retailers, has been recognized with medals in all 24 categories by industry analyst firm Paradigm B2B in its annual Combine (Enterprise and Midmarket Editions) reports. Informed by leading B2B ecommerce practitioners, VTEX received a total of eight gold medals in both analyses — one more than in […]

EuPlatesc.ro, one of the largest payment processors in Romania, aims at least 150 implementations of the newest technologies in its portfolio, Instant Refunds, dedicated to online stores, and Fast Funds, the fastest online credit granting service in Romania, in less than 1 minute, until the end of the year. Launched last year, the Instant Refunds service allows money to be […]

CloudCart, the professional eCommerce-as-a-service, platform recently launched on the local market, plans to expand its market share in Central and Eastern Europe and attract up to EUR 3 million in a pre-Series A funding round. This strategic initiative aims to strengthen CloudCart’s position as a market leader in online commerce and support the development of online businesses in the region. […]