Tag: automotive colors

Shifting hues in global automotive colors: Embracing the rising popularity of warm niche colors

Shifting hues in global automotive colors: Embracing the rising popularity of warm niche colors

In 2024, the global automotive color landscape continued to evolve as consumers move away from traditional favorites like white and silver. This shift is paving the way for increased popularity of vibrant hues, warm neutrals, and a more diverse palette across the industry, as stated by BASF Coatings in the latest Color Report for Automotive OEM Coatings. Specifically, while white […]

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ROUTING – the theme of BASF’s 2024-2025 Automotive Color Trends collection

ROUTING – the theme of BASF’s 2024-2025 Automotive Color Trends collection

Every year, designers from BASF’s Coatings division create a new collection of colors to inspire automotive designers around the globe. “ROUTING”, the title of the 2024-2025 Automotive Color Trends, refers to the concept of “routing” in communication technology which signifies how information is transmitted. “In our trend observations, we have identified the way we communicate and handle information with human […]

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