White Image, a leader in business process automation and optimization, has expanded its service portfolio with a new digital solution—integrating brand campaigns into WhatsApp, thus offering clients the opportunity to exploit one of the most effective digital communication channels. This strategic step comes in the context of a growing demand for quick and efficient consumer interaction across sales processes and […]

Integrated communication agency Oxygen has been selected as the Public Relations agency for Xiaomi Romania, a leading player in the technology sector, following a complex selection process. Oxygen will handle all PR activities moving forward for Xiaomi Romania, including media relations, corporate social responsibility (CSR) initiatives, and tech influencer marketing endeavors, for both smartphones and AIoT divisions. Oxygen has extensive […]

The digital marketing market in Romania is in a process of maturation and accelerated growth, against the background of the development of the local e-commerce industry. Thus, the demand for online promotion services increased by 33% between January and June 2023 compared to the same period last year, with companies allocating budgets of up to 150,000 euros per month for […]

Romanian companies are increasingly interested in developing consumer trust in brands and products or services, this being their main focus in promoting through email marketing. In this sense, the demand for email marketing services increased by 15% in the first half of the year, growth generated by the services and volumes requested by the same customer base, according to data […]

The email marketing market is favored by high inflation, experiencing a stable period and strong consolidation. In this context, almost all business sectors are currently accessing email communication and promotion services to build customer loyalty and avoid sales losses, the demand being 10% higher in the January-June 2023 period than in the similar period from last year, shows an analysis […]

The franchise market continues its growth at an accelerated pace in 2023, given the high interest of Romanians in opening a franchise business. Thus, in the first quarter of the year, approximately 30% more franchises were opened in Romania than in the first quarter of 2022, according to Franchwise, the largest consulting company in the field of franchises in Romania. […]

Franchwise, the leader in the franchises consulting market in Romania and in CEE, carried out an internal analysis according to which the number of Romanian companies (franchisors) that rely on development through the franchise system increased by 30% in the period 2020-2022 compared to 2019. Franchising has become one of the preferred business scaling methods for Romanian entrepreneurs due to […]

Limitless Agency, one of the main digital marketing companies in Romania, market leader in marketing technology and PPC and SEO services, announces a turnover of approximately 4 million euros this year and plans to expand to the first foreign markets, in the USA and in the UK, in 2023. “The stability we have on the Romanian market, together with the […]

Limitless Agency, one of the largest online marketing agencies in Romania, is the only company from this industry that was selected by Huawei Ads to speak about the potential of the advertising and ecommerce market in Romania, at WebSummit Lisbon, the largest tech event in Europe. Increasingly unpredictable consumption behaviour, the desire to sell quickly at low costs and the […]

Black Friday 2022 is the biggest and most effervescent edition since the appearance of the concept in Romania, with almost the entire range of products included in the promotion and intensively promoted offers for bank loans and installments for shopping in local stores and abroad, unlike previous years, shows an analysis by White Image, the largest email marketing company in […]

Approximately half of million sq m of logistics spaces was leased in Romania in the first semester of the year, according to the Romania Market Outlook 2022 research mid-year report, launched by CBRE Romania, the leader of the real estate consultancy market. The total leasing activity during H1 2022 is 38% higher than the amount transacted in the same period […]

With 76% of the modern stock of office spaces in Bucharest, the office segment has reached over 4.3 mln. sq m all over the country in the first semester of 2022, according to the Romania Office Destinations 2022 research special report, launched by CBRE Romania, the leader of the real estate consultancy market. Moreover, the vacancy rate in the office […]