Thoughtworks (NASDAQ: TWKS), a global technology consultancy that integrates strategy, design and engineering, today released findings from a new global study that reveals there is consumer appetite for businesses using generative AI (GenAI) in the innovation of products and services, yet only where businesses are transparent and proactively communicate how they are using it. The research examines what consumers expect […]

Over 60% of Romanian entrepreneurs estimate losses between 1,000 euros and 10,000 euros monthly in the absence of effective business promotion on Facebook and other social networks, according to a study conducted by the digital marketing agency Marketing Deck. Although 77% of participants believe it is very important to constantly create content on social media, less than a third do […]

Despite a global pandemic, supply chain shocks, and rising geopolitical tensions, the payments industry revenue pool grew by 8.3% between 2017 and 2022 to reach $1.6 trillion. However, slower growth is on the horizon, according to new research by Boston Consulting Group (BCG). The report, titled Global Payments Report 2023 is being released today. BCG’s 21st annual analysis of the […]

Romanians are increasingly attracted to the idea of opening their own business, especially in the franchise system, to have financial security. Thus, interest in franchising courses, which would prepare them to open a business in this system, increased by 50% in 2023 compared to last year, with men being the most eager to learn how to open their own business, […]

Romanians shopped online for almost 7 billion euros in 2022, of which more than half was allocated to clothing and electronics, according to eBook eCommerce Growth Strategies data, the largest data and growth strategy report for online stores in Romania, made by Limitless Agency, one of the digital marketing agencies on the market. Thus, the average revenue per user generated […]

Online experiences are increasingly capturing consumers’ attention, especially younger generations, according to the Deloitte Digital Media Trends 2023 report. Half of Generation Z and Millennials believe that online experiences are meaningful substitutes for in-person experiences and say they spend more time interacting with others on social media than in the physical world. At the same time, only 20% of Generation […]

New analysis by Brand Finance reveals that the world’s top 100 B2B brands account for USD2 trillion in brand value. Yet almost USD1 trillion of business value remains untapped by B2B brands, who lag behind B2C brands in terms of brand contribution to business value. The USD2 trillion in brand value of the top 100 B2B brands accounts for 12% […]

The PwC Global Crisis and Resilience Survey 2023 shows that the vast majority of companies (91%) have experienced at least one event, other than a pandemic, that has disrupted their business in the last two years. The percentage is up from that reported in a similar survey conducted by PwC in 2019, when 69% of companies had experienced a disruptive […]

A new study from Juniper Research, foremost experts in the sustainable technology market today, found that hardware, connectivity and service revenue from smart meter deployments, and in use, will exceed $60 billion in 2027; up from $41 billion in 2023. This 44% growth reflects how smart meters are becoming critical to increasing the efficiency of energy grids via analytics; central […]

Romanians make more than 32 million visits to the mall every month, according to the latest data collected by Brand Management, the leader of the Romanian indoor communication market and the first profile company with national coverage. Of these, almost 30% are in Bucharest. “Going to the mall is a social behavior in our country. After the pandemic, people returned […]

Mazars, the international audit, tax, and advisory firm, today releases a new report, in association with Mergermarket, which reveals that dealmakers in the CEE region have adapted rapidly to the tougher environment that emerged in 2022. The annual study, Investing in CEE: Inbound M&A report 2022/2023, offers an overview of M&A activity in the region in 2022 and looks ahead […]

A new study from Juniper Research has found that 5G IoT (Internet of Things) connections will reach 116 million globally by 2026; rising from just 17 million in 2023. It predicts that the healthcare sector and smart city services will drive this 1,100% growth over the next three years. The comprehensive research examined 5G adoption across key sectors, such as […]