Only 20% of online retailers expect higher sales for Easter 2023 compared to the same period in 2022, an average of 17% year-on-year, due to higher inflation and a lack of analysis of product performance in sales campaigns, according to an analysis made by TRUDA, a unique platform for identifying profitable products from online stores. “Romanian e-commerce is going through […]

Since the start of world backup day in 2011, technology and the data that powers it has continued to evolve. This is particularly true with enterprise organisations, which are more focused than ever on protecting and securing their data across increasingly complex  IT environments. As we recognize World Backup Day 2023, what do enterprises need to focus on? by Edwin […]

Companies in Romania are investing 25% more than last year and 37% more compared to 2020 in customer loyalty, having budgets between 2,000 euros and 30,000 euros on average, to prevent a decrease in sales, in the context in which more and more Romanians are becoming prudent due to increased inflation, according to White Image data, the first and largest […]

In 2023, the ecommerce market is defined by a series of changes, including the fact that Romanians make purchase decisions more slowly, but buy more frequently and in larger quantities online, the luxury segment has spectacular sales, and online stores are changing their focus to promoting products that bring higher profits. Thus, this year, the ecommerce market will grow by […]

A new study from Juniper Research, foremost experts in the sustainable technology market today, found that hardware, connectivity and service revenue from smart meter deployments, and in use, will exceed $60 billion in 2027; up from $41 billion in 2023. This 44% growth reflects how smart meters are becoming critical to increasing the efficiency of energy grids via analytics; central […]

ChatGPT technology, which generates answers and texts with the help of artificial intelligence, could fulfill various tasks and roles, especially those involving repetitive work, in companies in Romania. Specifically, ChatGPT could be an assistant, archivist, data analyst, blog content creator, or junior copywriter, having a support role for Romanian employees. At the same time, ChatGPT relieves employees of certain tasks […]

On International Women’s Day, the gift market increased by 64% between March 1-8, 2023 compared to the same period last year, according to an analysis by Limitless Agency, one of the largest digital marketing agencies. Thus, the most expensive product ordered from the Romanian online during this period, a luxury watch created by a French fashion house, cost 49,000 lei […]

Romanians make more than 32 million visits to the mall every month, according to the latest data collected by Brand Management, the leader of the Romanian indoor communication market and the first profile company with national coverage. Of these, almost 30% are in Bucharest. “Going to the mall is a social behavior in our country. After the pandemic, people returned […]

The success rate of AI-based tools in finding suitable candidates can reach 80%-100% in the hands of an experienced recruiter, according to data from True People, a technology-enabled headhunting company. At the same time, the performance of traditional job platforms and application tracking systems in finding candidates is continuously declining. “Technology has become an essential tool in the recruitment process […]

Limitless Agency, one of the largest digital marketing agencies in Romania, market leader in marketing technology and PPC and SEO services, predicts that the digital marketing services market will recover spectacularly in 2023, after last year’s inflation. The company records an almost 100% increase in demand for PPC and SEO services at the beginning of 2023 compared to the first […]

Mazars, the international audit, tax, and advisory firm, today releases a new report, in association with Mergermarket, which reveals that dealmakers in the CEE region have adapted rapidly to the tougher environment that emerged in 2022. The annual study, Investing in CEE: Inbound M&A report 2022/2023, offers an overview of M&A activity in the region in 2022 and looks ahead […]

DSV Road, the third largest freight transport company in Romania and Europe, estimates that the freight transportation market in Romania will continue to grow in 2023, but not at the level of last year, Romania is becoming a key point on the map of international transport, and transportation services that help companies reduce their expenses will be the most sought […]