Romanians shopped online for almost 7 billion euros in 2022, of which more than half was allocated to clothing and electronics, according to eBook eCommerce Growth Strategies data, the largest data and growth strategy report for online stores in Romania, made by Limitless Agency, one of the digital marketing agencies on the market. Thus, the average revenue per user generated […]

Online experiences are increasingly capturing consumers’ attention, especially younger generations, according to the Deloitte Digital Media Trends 2023 report. Half of Generation Z and Millennials believe that online experiences are meaningful substitutes for in-person experiences and say they spend more time interacting with others on social media than in the physical world. At the same time, only 20% of Generation […]

SMEs are increasingly interested in digitalization and in accessing digital solutions, such as accounting, payroll, or ERP software, through European funds, but Romanian companies cannot equip themselves with digitalization solutions, being affected by the delay in grants to the state, according to NextUp Solutions, one of the largest business software solutions companies in Romania. The official calendar for the awarding […]

According to International Data Corporation’s (IDC) Worldwide Augmented and Virtual Reality Spending Guide, European augmented reality and virtual reality (AR/VR) spending will reach $1.1 billion and $3.4 billion, respectively, in 2023. By 2027, AR/VR spending will reach $10.5 billion, growing at a 24.9% CAGR for 2022–2027. Though AR/VR spending has been revised down since the previous forecast due to high […]

New analysis by Brand Finance reveals that the world’s top 100 B2B brands account for USD2 trillion in brand value. Yet almost USD1 trillion of business value remains untapped by B2B brands, who lag behind B2C brands in terms of brand contribution to business value. The USD2 trillion in brand value of the top 100 B2B brands accounts for 12% […]

European spending on digital transformation (DX) is forecast to exceed $550 billion in 2023, a year-on-year increase of 15.9% from 2022. According to International Data Corporation’s (IDC) latest Worldwide Digital Transformation Spending Guide, DX spending in Europe will continue to grow in double digits till 2026, with a CAGR of 16.6% for 2021–2026. DX spending will be driven by investments […]

The Romanian e-commerce market registered an upward trend in the first quarter of 2023, with the total value of orders being over 180 million euros, despite high inflation, according to an analysis by Limitless Agency, one of the largest digital marketing agencies in Romania. In Q1, the largest order placed online was a TV worth more than 148,000 euros. According […]

Against the background of high inflation, the first months of 2023 were dominated by a downward trend in market-wide sales, by an average of 10%, with increases only recorded by retailers selling cheap products, according to an analysis by White Image, the first and largest email marketing services company from Romania. “These trends are the result of increasingly strong signals […]

The PwC Global Crisis and Resilience Survey 2023 shows that the vast majority of companies (91%) have experienced at least one event, other than a pandemic, that has disrupted their business in the last two years. The percentage is up from that reported in a similar survey conducted by PwC in 2019, when 69% of companies had experienced a disruptive […]

Only 20% of online retailers expect higher sales for Easter 2023 compared to the same period in 2022, an average of 17% year-on-year, due to higher inflation and a lack of analysis of product performance in sales campaigns, according to an analysis made by TRUDA, a unique platform for identifying profitable products from online stores. “Romanian e-commerce is going through […]

Since the start of world backup day in 2011, technology and the data that powers it has continued to evolve. This is particularly true with enterprise organisations, which are more focused than ever on protecting and securing their data across increasingly complex  IT environments. As we recognize World Backup Day 2023, what do enterprises need to focus on? by Edwin […]

Companies in Romania are investing 25% more than last year and 37% more compared to 2020 in customer loyalty, having budgets between 2,000 euros and 30,000 euros on average, to prevent a decrease in sales, in the context in which more and more Romanians are becoming prudent due to increased inflation, according to White Image data, the first and largest […]