European spending on digital transformation (DX) is forecast to exceed $550 billion in 2023, a year-on-year increase of 15.9% from 2022. According to International Data Corporation’s (IDC) latest Worldwide Digital Transformation Spending Guide, DX spending in Europe will continue to grow in double digits till 2026, with a CAGR of 16.6% for 2021–2026. DX spending will be driven by investments […]

The Romanian e-commerce market registered an upward trend in the first quarter of 2023, with the total value of orders being over 180 million euros, despite high inflation, according to an analysis by Limitless Agency, one of the largest digital marketing agencies in Romania. In Q1, the largest order placed online was a TV worth more than 148,000 euros. According […]

Against the background of high inflation, the first months of 2023 were dominated by a downward trend in market-wide sales, by an average of 10%, with increases only recorded by retailers selling cheap products, according to an analysis by White Image, the first and largest email marketing services company from Romania. “These trends are the result of increasingly strong signals […]

Only 20% of online retailers expect higher sales for Easter 2023 compared to the same period in 2022, an average of 17% year-on-year, due to higher inflation and a lack of analysis of product performance in sales campaigns, according to an analysis made by TRUDA, a unique platform for identifying profitable products from online stores. “Romanian e-commerce is going through […]

Companies in Romania are investing 25% more than last year and 37% more compared to 2020 in customer loyalty, having budgets between 2,000 euros and 30,000 euros on average, to prevent a decrease in sales, in the context in which more and more Romanians are becoming prudent due to increased inflation, according to White Image data, the first and largest […]

In 2023, the ecommerce market is defined by a series of changes, including the fact that Romanians make purchase decisions more slowly, but buy more frequently and in larger quantities online, the luxury segment has spectacular sales, and online stores are changing their focus to promoting products that bring higher profits. Thus, this year, the ecommerce market will grow by […]

ChatGPT technology, which generates answers and texts with the help of artificial intelligence, could fulfill various tasks and roles, especially those involving repetitive work, in companies in Romania. Specifically, ChatGPT could be an assistant, archivist, data analyst, blog content creator, or junior copywriter, having a support role for Romanian employees. At the same time, ChatGPT relieves employees of certain tasks […]

On International Women’s Day, the gift market increased by 64% between March 1-8, 2023 compared to the same period last year, according to an analysis by Limitless Agency, one of the largest digital marketing agencies. Thus, the most expensive product ordered from the Romanian online during this period, a luxury watch created by a French fashion house, cost 49,000 lei […]

The success rate of AI-based tools in finding suitable candidates can reach 80%-100% in the hands of an experienced recruiter, according to data from True People, a technology-enabled headhunting company. At the same time, the performance of traditional job platforms and application tracking systems in finding candidates is continuously declining. “Technology has become an essential tool in the recruitment process […]

Limitless Agency, one of the largest digital marketing agencies in Romania, market leader in marketing technology and PPC and SEO services, predicts that the digital marketing services market will recover spectacularly in 2023, after last year’s inflation. The company records an almost 100% increase in demand for PPC and SEO services at the beginning of 2023 compared to the first […]

DSV Road, the third largest freight transport company in Romania and Europe, estimates that the freight transportation market in Romania will continue to grow in 2023, but not at the level of last year, Romania is becoming a key point on the map of international transport, and transportation services that help companies reduce their expenses will be the most sought […]

Online stores lose the chance to increase their income by up to 30% monthly, and in over 70% of cases online advertising budgets are incorrectly allocated, in the absence of a precise analysis of products performance, shows an analysis carried out by TRUDA, the first Romanian machine learning business capable of analysing online performance in real time to promote the […]