bpv GRIGORESCU ȘTEFĂNICĂ advised the Romanian retail media company FOOTPRINTS AI (www.footprints-ai.com) on its latest investment round led by Catalyst Romania Fund II, with participation from Seedblink retail investors.
This round of investment aims to support the international expansion plans of Footprints’ AI-powered retail media platform, which helps offline retailers identify new potential customers and anticipate their consumer behaviour by analysing data from online and offline sources in a unified manner.
Our involvement in this investment round included advising the company and its founders on various legal and tax aspects related to the transaction’s negotiation, documentation and implementation.
