BASF‘s strategy is based on growth through innovation. With over 2.5 million hectares covered locally with the company’s products in 2024, BASF is committed to delivering advanced crop protection technologies and sustainable solutions tailored to the specific needs of Romanian farmers, actively contributing to the development of local agriculture.
“Innovation means providing farmers with the tools and knowledge necessary for sustainable growth, both now and for future generations. We focus on delivering efficient and customized solutions that inspire resilience and success at all levels”, emphasized Gustavo Palerosi Carneiro, Senior Vice President BASF Agricultural Solutions EMEA & CIS, at the press conference held at the beginning of a series of events dedicated to farmers, organized in the main agricultural regions of Romania.
Events dedicated to solutions for current challenges
The series of events, launched on January 14, announces the new campaign “For the love of farming, the biggest job on Earth” and includes open discussions with farmers and industry experts. Together, they share valuable and complex perspectives on the current context and challenges facing the agricultural market in Romania: climate change, regulations, and increasing requirements for economic efficiency.
“Agriculture in Romania is undergoing continuous transformation, and BASF’s objective is to help farmers achieve new levels of productivity, sustainability, and profitability. I am honored to take on this responsibility and contribute to the success of the local agricultural community”, said Gabor Krasznai, the new Country Manager for BASF Agricultural Solutions Romania and Republic of Moldova.
With extensive experience in the agricultural industry and leadership positions within the BASF group, Krasznai aims to strengthen the company’s local presence and support farmers with innovative solutions. By strengthening partnerships, investing in innovative solutions, and adapting to the changing needs of farmers, BASF remains dedicated to their success. In this context, the company announces the launch of 15 new products on the local market over the next 5 years, perfectly addressing the current challenges faced by Romanian farmers.
“At the end of the day, our goal is not just to be a supplier for farmers, but a true partner in their journey towards sustainable growth. We are proud of our evolution as an organization and remain committed to continuously improving and adapting to meet the ever-changing needs of our customers”, added Gustavo Palerosi Carneiro.
