White Image, the first and largest email marketing company in Romania, has implemented the loyalty project castigculegrand.ro for the fifth consecutive year, with the slogan “Conquer the future of your projects with Legrand.”
The campaign seeks to reward partners who purchase over 2.400 participating products by the end of August.
The objective of the campaign is to have over one hundred partners join and actively promote specific Legrand products. The campaign targets resellers, electricians, and/or electrical stores. They have access to a simple mechanism that allows them to register on the platform castigculegrand.ro by creating an account on the platform and uploading the invoice. Following their processing, the companies promoting the campaign’s products will be rewarded.
For us, the relationship with all our sales partners is particularly important, through which we reach Romanians’ homes with some of the most efficient and functional products in the industry. There are ranges such as Valena, Living Light, which improve traditional systems, or Matix, which include products with superior ergonomics and are thinner than ever. The agency White Image has been with us from the beginning with all their expertise and we have developed five editions together so far,” said Călin Pașcalău, General Manager of Legrand Romania.
Ergonomic homes and offices with friendly functionality are increasingly appreciated by Romanians, in the context where energy efficiency and comfort have become essential factors for living or working spaces According to White Image, in a market that is still forming in terms of ergonomic and energy-efficient products, the upward trend continues during this time using specialized marketing tools.
In addition, the market for energy-efficient solutions is expected to continue its double-digit growth of recent years, given that higher energy costs and inflation have placed pressure on Romanians’ budgets, on the one hand, and that consumers have become much more sophisticated, on the other. People place a greater emphasis on well-being and embrace technology more readily.
White Image created the campaign concept “Conquer the future of your projects with Legrand” as well as the entire loyalty mechanism on castigculegrand.ro. The latter involves the management of user accounts, the loading and processing mechanism of invoices, the identification of invoices that include the participating products, the value thresholds reached by each participant and their classification for the various value thresholds depending on the accumulated amount and registration in the raffle.
The Legrand products participating in the campaign represent top of the range and representative products for standard electronic elements in any home, office or commercial space that were created after more than 85,000 hours invested in research. These include premium ranges such as the Valena range (with innovative and sophisticated products) or the Living Light range (with which you can transform traditional systems into intelligent systems, and which integrate the best digital technology on the market) or the Matix range which includes products with ergonomics superior and are thinner than ever.
