As global adoption of technology accelerates, the electronic shelf labels (ESL) market is projected to grow from $1.2 billion in 2023 to $3.5 billion by 2031.
This solution can reduce implementation costs for retailers by up to 70% with the integration in a proportion of only 30% of Electronic Shelf Labels (ESL), according to Exorigo-Upos, the Polish company that provides IT technology solutions for the retail sector.
”Romanian retailers are pioneering a hybrid pricing solution, combining the efficiency of Electronic Shelf Labels (ESL) with the familiarity of paper tags. By deploying ESL for roughly one-third of their product displays, primarily for high-turnover items, and retaining paper tags for the rest, they achieve a visually cohesive pricing presentation. This innovative approach significantly lowers implementation costs, enhances price distribution speed by almost 50%, and ensures virtually 100% pricing accuracy through real-time updates. Exorigo-Upos offers tailored ESL solutions that cater to both large and smaller retailers, ensuring professional installation and full technical support to guarantee smooth operations”, stated Marek Nowakowski, General Manager at Exorigo-Upos România.
Romania’s retail sector faces challenges in operational efficiency and environmental sustainability, and electronic shelf labels provide a direct solution. ESL allows the product’s value on the shelf to change in real time, eliminating the need for manual label changes and minimizing the risk of errors. Moreover, replacing traditional paper labels with digital displays significantly reduces paper consumption, helping businesses lower their carbon footprint and operate in a more eco-friendly manner.
As Romanian consumers increasingly demand transparency, accuracy, and environmental responsibility from retailers, ESL technology enables stores to meet these expectations. With real-time price updates and the integration of QR codes and NFC technology, customers can access detailed product information quickly, improving their overall shopping experience.
To enhance customer experience and accessibility, ESLs can incorporate voice functions for on-demand price and product information, and QR codes for audio information via smartphones. For mobility-disabled individuals, voice control and touch confirmation features, like a light tap for additional details or tariff adjustments, offer inclusive interaction.
Beyond operational efficiency and sustainability, electronic shelf labels offer Romanian retailers a significant competitive edge. In a market where prices shift rapidly due to competition and changing consumer trends, ESL allows for dynamic, real-time adjustments. Retailers can instantly update costs for thousands of products with a single click, adjusting prices to meet demand, inventory levels, or market trends and even implementing personalized promotions.
Moreover, automating this process significantly improves the efficiency of the staff, who no longer have to spend hours manually replacing paper tags. The traditional price update in large stores can take several days, and the risk of errors is high. Accurate pricing between shelf-edge and checkout is not only critical for customer trust but also for compliance with government regulations. ESL labels eliminate this problem by increasing the precision of price management and freeing employees to focus on tasks such as customer service or inventory management.
Electronic shelf label providers like AQUILA DYNAMICS can help retailers improve the customer experience. This solution can ensure that retailers offer transparency, accuracy, and convenience to their customers and with real-time updates, they can be sure that the price on the shelf corresponds to the one at the checkout.
“Implementing electronic shel labels provides Romanian retailers with a powerful tool to optimize pricing strategies and improve the customer experience. Additionally, the integration of advanced technologies like artificial intelligence and the Internet of Things (IoT) helps manage inventory in real-time and synchronize pricing across physical stores and e-commerce platforms,” added Michał Odzioba, Sales Manager AQUILA DYNAMICS.
At the same time, managing inventory effectively was a key concern for many retailers, with the potential for overselling or stockouts during the intense sales period. Exorigo-Upos’ integrated store management systems provided real-time visibility into stock levels, allowing retailers to avoid these issues and ensure smooth fulfillment across all sales channels.
Electronic labels are available in various costs ranges from manufacturers such as Hanshow, Vusion or AQUILA DYNAMICS so that every retailer can find an option tailored to their needs. As an experienced ESL solution provider, Exorigo-Upos provides professional installation of electronic labels and comprehensive technical support, guaranteeing their efficient and error-free operation.
