In 2025, the value of the top 25 IT services brands has reached USD163 billion, according to a new report from Brand Finance, the world’s leading brand valuation consultancy. 15 out of the top 25 brands have increased their brand values. This growth is driven by more favourable market conditions, with IT companies benefiting from interest rate cuts, a rebound in corporate spending, and sustained demand for emerging technologies, notably AI.
Accenture (brand value up 2% to USD41.5 billion) retains its position as the most valuable IT services brand. The brand’s strong global presence, diverse service offerings, and strategic investments in AI have reinforced its dominance at the top of the ranking.
Accenture has also overtaken IBM Consulting. Accenture’s robust competitive position is further reflected in its top score for consideration in both Europe and the US.
The drivers of consideration encompass a range of factors that influence decision-making when evaluating companies or service providers, emphasising technical expertise, operational efficiency, and strategic alignment with client needs.
TCS (brand value up 11% to USD21.3 billion) is the second IT services brand to surpass the major milestone of USD20 billion in brand value, on the back of its investments in its brand and its growing prowess in AI and new technologies.
A key pillar of TCS’s brand-building strategy is its association with marathons and other high-profile sports events worldwide.
HCLTech (brand value up 17% to USD8.9 billion) has emerged as the world’s fastest-growing IT Services brand in 2025. This growth is fuelled by its strong financial performance driven by a series of mega deal wins across diverse industries and geographies in 2024, the continued positive momentum of its successful brand transformation and its early leadership in AI/GenAI business. HCLTech’s AI offerings have created a lot of stickiness in the market, the company having entered the space almost a decade ago and having strong AI partnerships with all the leading Technology OEMs and Hyperscalers.
Infosys (brand value up 15% to USD16.3 billion) is recognised as the world’s third most valuable IT Services brand for the fourth consecutive year. The brand has also achieved the fastest compound annual growth rate (CAGR) in brand value (18%) over the last five years among IT Services brands. Bolstered by the robust leadership of CEO Salil Parekh, Infosys has redoubled its relevance in the AI-first world and consistently delivered strong performances and innovation in the rapidly evolving digital services landscape.
Sustainability is becoming an increasingly important driver of consideration and reputation in the IT Services sector. In total, sustainability is responsible for driving 17.5% of consideration of IT Services brands, up from 14.1% in 2024. Of these, the most significant driver is a company’s commitment to supporting communities and wider society, followed by its dedication to being professionally, ethically, and responsibly managed.
Among the top 25 IT Services brands, Accenture has the highest Sustainability Perceptions Score, at 4.31 out of 5. Accenture scores well across environmental, social, and governance categories and has clearly communicated its commitment to ethical management and diversity.
