Celebrating its 20th year, the REBRAND 100® Global Awards, the first and most respected global program recognizing effective brand transformations, announced its 2024 winners at the beginning of March. Among them is the agency Brandfusion with the Distinction won by the rebranding of Veruvis, a Romanian business aiming to revolutionize the field of applied neuroscience for enhancing brain performance and mental health.
This competition showcases repositioning and redesign projects for both corporate and product brands from across the globe. Over time, it has featured big names from various industries, such as Unilever, Procter & Gamble, Accor, and Sanofi, as well as internationally renowned branding agencies, and also small, local, or regional businesses, public organizations, and nonprofits. For Brandfusion, this award marks the third win in its third participation in this prestigious competition, following their previous successes in 2009 with the Austral rebranding and in 2013 with Novensys.
Mona Ursu, CEO of Brandfusion: “It’s extraordinary to see your work recognized at such a high level, and the fact that we’ve won an award for each project we participated in at the REBRAND 100® Global Awards in our 18 years of branding is just a reconfirmation of our team’s strategic approach and creativity, dedicated to visionary people who develop businesses eager to innovate and evolve. Veruvis is perhaps the most eloquent example in recent years where the client fully embraced the radical transformation we recommended, consistently put it into action, and the remarkable results soon followed, which fully reflects our philosophy that value creates value.”
Ana Luiza Simion-Dămășaru, Creative Director at Veruvis: “For us, the rebrand meant translating the essence of our activity into a coherent, unique, verbal and visual expression that can support our vision and long-term development aspirations. The new brand identity truly represents what we do, and we identify with it 100%. The fact that what we created together with Brandfusion is today enjoying international recognition is a new confirmation that we are on the right track!”
The REBRAND 100® Global Awards, known for its rigorous evaluation by a distinguished panel of jurors, aims to highlight the efforts of agencies and companies to innovate and overcome barriers in branding, setting new standards in the industry.
Sven Theobald, Vice President and Global Head, Corporate Brand Management at Bayer AG: “This year’s winners, including Veruvis, showcase the power of brand as a catalyst for business transformation.”
Elaine Fok, Creative Director APAC, Associate Partner at Prophet Hong Kong: “The strategic depth and creative innovation displayed by Brandfusion are exemplary, inspiring limitless innovation in our industry.”
